Let's make better denim
H&M ― Circulose
By exploring new, innovative materials, H&M is continuously pursuing the goal of a closed-loop fashion economy.
H&M has proudly introduced the next generation of denim created with circularity-driven innovation. This limited-edition drop is the first men’s denim collection constructed from fabrics with CIRCULOSE® Viscose and TENCEL™ Lyocell with REFIBRA™ technology — textile fibres that make the fashion of tomorrow a reality today.
This unique denim expression has been interpreted into superiorly comfortable garments inspired by the denim culture in the Far East and classic American workwear. Wide-cut silhouettes are styled in relaxed tonal sets, giving a dignified nod to the contemporary streetwear aesthetic. The collection features four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all coming in muted indigo tones with a clean stonewashed finish.