Fashion has always been about growing more cotton, using more water, spraying more chemicals, and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful. Linear.
CIRCULOSE® makes fashion circular.
It is a Next Generation material made by recovering cellulose from worn-out clothes and production scraps. Brands choose CIRCULOSE® as it replaces the use of virgin materials such as wood pulp or cotton, is available at scale through the CIRCULOSE® Supplier Network, and helps to close the loop on textile production.
CIRCULOSE® is made from 100% recyled textiles, like that worn-out pair of jeans at the back of your closet. It is a ‘dissolving pulp’ that can be used to make viscose, lyocell, modal, acetate, and other types of regenerated fibers (also called man-made cellulosic fibers). These fibers are then spun into yarns, woven or knitted into fabrics and finally cut and sewn into new high-quality textile products.
The only difference with textiles made with CIRCULOSE® is that they are made from textile waste instead of new cotton, oil or wood.
Our recycling process works like this:
- We take in discarded textiles like clothes that can no longer be resold or used, or production waste. We prefer cotton fabrics because they contain a lot of cellulose.
- The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like polyester are taken out. What remains is cellulose – a biodegradable organic polymer that cotton, trees and most green plants on earth are made out of.
- The slurry is dried to produce sheets of pure CIRCULOSE®. We package the sheets into bales and ship them off to be made back into virgin quality textile fibers by fiber producers.
- Brands design and produce new clothes using fibers made from CIRCULOSE®.
- Loop closed.