Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful. It’s the opposite of circular.
Circulose® changes fashion.
It’s a new natural material made by gently recovering cotton from worn-out clothes. People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero.
→ We’re on a journey to make all of fashion circular.
Circulose® is made from discarded textiles, like that worn-out pair of jeans at the back of your closet. Using a breakthrough process powered by 100% renewable energy, we transform old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
THIS IS HOW IT WORKS:
1. We take in discarded textiles like clothes that can no longer be resold or used. We prefer cotton clothes because they contain a lot of cellulose.
2. The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic and polyester are taken out. What remains is cellulose – a biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
3. The slurry is dried to produce sheets of pure Circulose®. We package the sheets into bales and ship them off to be made back into natural textile fibers.
4. Brands design and produce new clothes using natural Circulose® fibers.
5. Loop closed.
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