Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals, and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful. Linear.
Circulose® makes fashion circular.
It’s a new natural material made by gently recovering cotton from worn-out clothes. People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint significantly.
→ We’re on a journey to make all of fashion circular.
Circulose® is made from discarded textiles, like that worn-out pair of jeans at the back of your closet. Using a breakthrough process powered by 100% renewable energy, we transform old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
THIS IS HOW IT WORKS:
1. We take in discarded textiles like clothes that can no longer be resold or used or production waste. We prefer cotton clothes because they contain a lot of cellulose.
2. The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic and polyester are taken out. What remains is cellulose – a biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
3. The slurry is dried to produce sheets of pure Circulose®. We package the sheets into bales and ship them off to be made back into virgin quality textile fibers by fiber producers.
4. Brands design and produce new clothes using fibers made from Circulose®.
5. Loop closed.
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