Our planet is hurting and what we wear is a big part of the problem.
Let’s change fashion.
Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and cutting down more rainforest trees to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful. It’s the opposite of sustainable.
Circulose changes fashion.
It’s a new natural material made by gently recovering cotton from worn-out clothes. People that choose Circulose garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero.
→ We’re on a journey to make fashion circular. Join us.
CIRCULOSE IN THE PRESS
We can’t change fashion by ourselves.
That’s why we’re teaming up with your favorite brands.
Some of the world’s most sustainability-conscious and well known brands use Circulose. It’s by combining creativity and style with innovation that we make fashion more circular, one garment at a time.
→ The first brand collaboration with Circulose is coming soon.
HOW CIRCULOSE IS MADE
Made from worn-out
clothes in a
Circulose is made from discarded textiles, like that worn-out pair of jeans at the back of your closet. Using a breakthrough process powered by 100% renewable energy, we transform old clothes into a pristine natural material that needs no cotton fields, no oil, and no trees.
THIS IS HOW IT WORKS:
We take in garments that can’t be resold to people. Either they’re way too worn-out or hopelessly out of style. We prefer cotton clothes because they contain a lot of cellulose.
The clothes are shredded, de-buttoned, de-zipped, de-colored and turned into a slurry. Contaminants like plastic polyester are taken out. What remains is cellulose - the biodegradable organic polymer that cotton, trees and all green plants on earth are made out of.
The slurry is dried to produce sheets of pure Circulose. We package the sheets into bales and ship them to be made back into natural textile fibers.
A brand designs new clothes using Circulose fibers.
→ Loop closed.