Rest Easy, Benim Denim
BENIM DENIM ― CIRCULOSE®
Benim Denim is an explorational project examining how future creatives and brands might operate. Does every new brand have to produce products for season on end, or are there other ways to do it? Haisam and Noah’s ambition is to spark ideas among fellow creatives to find new ways of turning their creative dreams and ventures into life in more sustainable practices.
As the name suggests, Benim Denim is a denim brand. But its business idea is unlike any other. The founder’s ambition is to shut down the brand immediately. They only allow it to live as long as their 170-meter repurposed dead stock denim roll, partly made from CIRCULOSE®.
The Benim Denim collection, made with CIRCULOSE®, is available now at www.benimdenim.com
Many brands come into the market with the idea to grow and develop as a staple. One brand is changing that motto with a mantra to shut it all down as soon as possible.