Fabrics of the Future
GANNI ― CIRCULOSE®
GANNI is a Copenhagen-based brand that has disrupted the landscape of Scandi fashion and taken the global stage by storm, taking yet another step towards changing the industry by launching garments made with Circulose®.
Championing design and responsibility across their business, GANNI created the initiative ‘Fabrics of The Future’ to emphasize circularity in the textile industry, where harnessing Circulose® became a clear choice. As one of the three cutting-edge innovations featured in the very first collection, two pants in GANNI’s 2022 pre-fall collection were made with 15% Circulose® content. As one of the three cutting-edge innovations featured in the very first collection, two pants in GANNI’s 2022 pre-fall collection were made with 15% Circulose®.
The collaboration with GANNI was born out of a mutual interest in the importance of circular fashion that never sacrifices on fit, feel, or style. By enabling circularity with quality for trailblazing partners like GANNI, Circulose® creates a promising and scaleable vision for circularity.
“Through Fabrics of the Future we are committed to supporting start-ups in scaling their innovations. Fabric innovations will play a crucial role in making fashion more circular as well as creating lower impact materials, but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together.”
— Nicolaj Reffstrup, GANNI Founder