Vogue Business
Rachel Cernansky
2022
Recycling cotton into new clothes: the new innovation finally coming
A ground-breaking technology reaches the centre of editorial fashion, lifestyle, and culture: Vogue Business reporter, Rachel Cernansky, travelled to Sundsvall, Sweden for a guided tour of Renewcell 1, starting production of Circulose® this summer.
In her account of the experience, she highlights Circulose® with exclusive quotes and interviews with the Renewcell team dedicated to changing fashion from the inside. She emphasizes major milestones but also roadblocks on the global path toward circularity.
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“Four hours north of Stockholm, on the Swedish coast of the Baltic Sea, a 10-year-old textile recycling company is racing to turn the country’s forestry-dependent past into the global fashion industry’s sustainable future. Swedish alternative materials company Renewcell is one step closer to bringing Circulose® to mainstream fashion.”
— Rachel Cernansky.